# Clay

> Canonical page: https://wayhatch.com/tools/clay/
> Evidence label: Research evaluated. Definitions: https://wayhatch.com/about/evidence-labels/
> Updated: 23 October 2026 (2026-10-23). Publisher: wayhatch, wayhatchai@gmail.com
> Official site: https://www.clay.com/
> Tool profile, short edition built from the category research.

Clay is listed on wayhatch as enrichment orchestration, as described on its official site.

## What it is for

Enrichment orchestration. Useful when an operator can define research logic and quality checks across providers.

## Who it fits

Useful when an operator can define research logic and quality checks across providers.

## What to validate

- Someone must own provider costs, provenance and failure handling.
- Confirm current capabilities and plan limits on the official site.

## Listed in

- [Prospecting & Intelligence](https://wayhatch.com/sales/prospecting-intelligence/) (highlighted)

## Alternatives

- [Apollo](https://wayhatch.com/tools/apollo/)
- [LinkedIn Sales Navigator](https://wayhatch.com/tools/linkedin-sales-navigator/)
- [ZoomInfo](https://wayhatch.com/tools/zoominfo/)
- [Cognism](https://wayhatch.com/tools/cognism/)