# Google Analytics (GA4)

> Canonical page: https://wayhatch.com/tools/google-analytics/
> Evidence label: Research evaluated. Definitions: https://wayhatch.com/about/evidence-labels/
> Updated: 23 October 2026 (2026-10-23). Publisher: wayhatch, wayhatchai@gmail.com
> Official site: https://marketingplatform.google.com/about/analytics/
> Tool profile, short edition built from the category research.

Google Analytics (GA4) is listed on wayhatch as acquisition and journey measurement, as described on its official site.

## What it is for

Acquisition and journey measurement. The baseline for campaign-to-site reporting across devices and channels.

## Who it fits

The baseline for campaign-to-site reporting across devices and channels.

## What to validate

- Define events and conversions; website data alone does not solve B2B attribution.
- Confirm current capabilities and plan limits on the official site.

## Listed in

- [Analytics & Optimisation](https://wayhatch.com/marketing/analytics-optimisation/) (highlighted)

## Alternatives

- [PostHog](https://wayhatch.com/tools/posthog/)
- [Microsoft Clarity](https://wayhatch.com/tools/microsoft-clarity/)
- [Dreamdata](https://wayhatch.com/tools/dreamdata/)
- [Wingify (VWO + AB Tasty)](https://wayhatch.com/tools/wingify/)