# Microsoft Clarity

> Canonical page: https://wayhatch.com/tools/microsoft-clarity/
> Evidence label: Research evaluated. Definitions: https://wayhatch.com/about/evidence-labels/
> Updated: 23 October 2026 (2026-10-23). Publisher: wayhatch, wayhatchai@gmail.com
> Official site: https://clarity.microsoft.com/
> Tool profile, short edition built from the category research.

Microsoft Clarity is listed on wayhatch as behavioural friction diagnosis, as described on its official site.

## What it is for

Behavioural friction diagnosis. Session recordings and heatmaps that show where pages and forms cause trouble.

## Who it fits

Session recordings and heatmaps that show where pages and forms cause trouble.

## What to validate

- Configure masking and consent; observations are hypotheses.
- Confirm current capabilities and plan limits on the official site.

## Listed in

- [Analytics & Optimisation](https://wayhatch.com/marketing/analytics-optimisation/) (highlighted)

## Alternatives

- [Google Analytics (GA4)](https://wayhatch.com/tools/google-analytics/)
- [PostHog](https://wayhatch.com/tools/posthog/)
- [Dreamdata](https://wayhatch.com/tools/dreamdata/)
- [Wingify (VWO + AB Tasty)](https://wayhatch.com/tools/wingify/)

