A clearer way through the stack.
Marcelo builds wayhatch from a background in B2B SaaS commercial leadership, Customer Success and RevOps. Every guide starts where a handoff breaks. The tool comes second.
Why wayhatch
The problem is rarely a missing tool.
Marketing, Sales and Customer Success share one customer journey, but their systems, data and processes often pull in different directions.
Business problems come first.
Every guide starts with a workflow: what needs to happen, who owns it and what good looks like. Then tools, automation and agents.
A business built as a working example.
wayhatch is its own first experiment. The Lab records what gets built, checked and learned, with dates.
What you can use and buy
How we choose tools
- Twelve categories, five tools each, three highlighted as starting points.
- Selection by fit, workflow coverage and current official product pages.
- No scoring model, market census or hands-on benchmark behind the order.
- One profile per product, cross-listed wherever its capabilities fit.
RevOps, the connecting layer
RevOps sits where the teams meet: the system of record, shared definitions, integrations and every handoff from Marketing to Sales to Customer Success and back.
Show the work and label the evidence.
Get in touch