Marketing: find demand and turn it into qualified interest.

Four categories, five researched tools in each, and the handoffs Marketing shares with the rest of the revenue team.

Research evaluatedUpdated
Dot presses the Marketing machine’s button with a brush, and the citron ball launches from the funnel into the glass path.

Categories

Workflows for Marketing

All workflows

Handoffs RevOps should own

  1. Out to Sales

    Qualified leads with source, consent and the reason they qualified.

  2. Back from Sales

    What happened to those leads, so campaigns are judged on pipeline.

  3. With Customer Success

    Lifecycle messaging and advocacy that match what the account team knows.

RevOps owns lead definitions, routing, attribution assumptions and consent records.

Where an agent helps

Summarise research with sources and explain metric changes. A person checks and approves. AI agents for Marketing