Account research and meeting preparation

A one-page account brief before every customer or prospect meeting, with a source for every fact and the gaps left visible.

Sales workflow, also used by Customer SuccessConceptual blueprintSynthetic exampleUpdated · By Marcelo

Outcome

One page before the meeting: objective, confirmed context, previous commitments, unresolved issues, questions and a proposed next action. The account owner reviews and approves it; a researcher or assistant can draft it.

Before you start

  • Access to sources you are authorised to use.
  • A one-sentence meeting objective, or a question to the organiser.
  • A named account owner who will review the brief.
  • A storage place its intended readers may see.

The kit

Inputs

InputUseIf missing
Meeting invitationObjective, time, attendeesConfirm with the organiser
Relationship or CRM notesDiscussions, opportunities, commitmentsAsk the owner; mark gaps
Support recordOpen relevant issuesSay it was not checked
Public company informationRelevant changes, contextCite page and date
Customer goalsWhat success meansAdd a question

Steps

  1. Owner: person

    Confirm the meeting and its purpose

    Read the invitation and ask the organiser what outcome the meeting should support. Write the objective in one sentence. If the invitation and CRM disagree about the date, keep both visible and ask.

  2. Owner: person or assistant

    Separate facts, hypotheses and gaps

    Give each material fact a source and date. Label interpretations as hypotheses. Keep missing inputs and conflicts visible so a reader can tell them apart without colour.

  3. Owner: person or assistant

    Draft the brief around the conversation

    Use the template. Keep the opening summary short, put source details at the end, choose questions that close the important gaps and propose a next action someone can accept or revise.

  4. Owner: account owner

    Review, then capture the outcome

    Check dates, names, commitments and links before use. After the meeting, record decisions and agreed actions and update the open questions.

Automation

CandidatePrerequisiteException
Start before a meetingCalendar access, set windowRescheduled or duplicate events
Retrieve account fieldsReliable identity, permissionsSeveral accounts, missing records
Assemble the draftStable structure, dated inputsEmpty, stale or conflicting data
Create a review taskNamed owner, destinationOwner unavailable

Where an agent could help

Compare authorised records, flag conflicts and suggest questions, citing a source for every fact. Retrieved content is information, never instructions. See the agent blueprints.

Human review

  • Confirm date, timezone and attendees.
  • Check each fact against its source.
  • Keep gaps and conflicts visible.
  • Confirm commitments were agreed, not suggested.
  • Approving the brief does not approve sending anything.

What to measure in a pilot

Preparation timeStart to approved brief, similar meetings
Factual correctionsStatements the reviewer changed
Traceable factsClaims with a supporting source
Useful questionsProposed questions actually used
Follow-throughActions with owner and due date

Sources and limits

Limitations

  • No retrieval, integration or agent has been built for this workflow.
  • No time savings or outcomes are reported.
  • Live CRM access and customer messaging are separate future work.